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Why These Lures Keep Landing Fish
Tested Where It Counts
We tie every lure variation at dawn, test it by lunch, and only sell what catches dinner. Our “good enough” pile gets tossed back—if it won’t fool Erie’s pressured fish, it won’t fool yours either.
Innovative Design
Chartreuse-purple with a pink belly? Glow green with copper flakes? Our combinations look ridiculous because fish haven’t learned to avoid them yet. When everyone’s throwing the same “proven” patterns, different wins.
Small-Batch Weird
We make 50 at a time, not 50,000. That means we can try bizarre ideas that big companies won’t touch—like that perch pattern with the googly eyes that absolutely slays in early spring.
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If you have any questions or suggestions, use the form below. A response will be sent as soon as possible.
Proven Classic for a Big Catch
Unmatched quality and time-tested performance. Lures that attract predatory fish and deliver results. Choose your model and get ready to fish!
Erie Dearie Original 3/4 oz
A classic lure for catching predatory fish. Ideal for walleye, perch, and other species.
Erie Dearie Original 3/8 oz
A lightweight spinning lure for active fishing. Effective in freshwater.
Erie Dearie Original 3/4 oz (Alternative)
A balanced lure with a natural action. Suitable for various fishing techniques.
Erie Dearie Original 5/8 oz
A versatile lure for targeting larger fish. Provides stable action in the water.
Erie Dearie Bucktail 4 oz (Blue)
A heavy lure with natural hair for long casts and powerful strikes.
Erie Dearie Elite Blue
A vibrant lure with natural animation. A great choice for deep-water fishing.
Erie Darter
Durable soft bait lures impregnated with salt and designed to mimic the appearance and movement of natural bait, helping attract more fish and improve your fishing success.
Eye-Candy Jig Worm
This lure features a flashy, fluttering action and a built-in rattle that attracts fish from long distances, while its high-visibility Glo or UV finish enhances visibility in low-light and deep-water conditions.
Licorice Chartreuse Pearl
The streamlined design makes this bait a versatile option for a wide range of fishing techniques, including cast-and-retrieve, vertical jigging, dock shooting, long-line trolling, and spider rigging.
How a Bad Fishing Day Started This Whole Thing
Back in ’92, three guys went out on Lake Erie and got completely, utterly skunked. They had used every single “guaranteed” lure in their tackle boxes, the stuff the shop owners swear by, but got absolutely nothing. Pure disappointment. Out of sheer frustration, they went back home and tied up some incredibly ugly combinations. Seriously, just hideous stuff that no respectable angler would ever dare to cast.
They went out and literally could not keep the walleye off them. Turns out, fish don’t read fancy fishing magazines . . . and what “should” work often just doesn’t. Today, there’s a dozen local tiers making these lures that look completely wrong but fish perfectly right. They mostly sell to old-school anglers who already figured out that the weird, dusty stuff at the bottom of your tackle box almost always outfishes the pretty, shiny stuff sitting on top. box usually outfishes the pretty stuff on top.
Frequently Asked Questions
Find answers to key questions about Erie Dearie lures
What is the Optimal Lure Weight?
The optimal weight depends on your fishing method. Typically, lures between 3/8 and 3/4 oz are recommended.
How to Choose an Erie Dearie Lure?
Choose a lure based on water conditions, fish species, and fishing technique. Pay attention to the weight and design.
Are Erie Dearie Lures Suitable for All Fishing Types?
Yes, Erie Dearie lures are designed for various conditions, both freshwater and saltwater.
Can These Lures Be Used in Saltwater?
Yes, the materials used in these lures are resistant to saltwater corrosion.
How Should I Use an Erie Dearie Lure?
Use casting, trolling, or drifting techniques, adjusting the retrieve speed to achieve optimal action.
How to Care for Erie Dearie Lures?
After fishing, clean the lures thoroughly from salt and debris, and store them in a dry place.